This campaign was developed when I worked at Infección Visual and the main objective of the campaign was to communicate the ways to drink Centenario Añejo and to tie-in with the TV ads that featured the same tagline.

The campaign was featured in licor and duty free stores as well as outdoor advertising and trade shows. And was adapted to different dimensions. Since the sizes and aspects were very different from each other, some were horizontal, some others were vertical it needed to be versatile and don't lose its meaning across platforms.
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