Client: H.E.R.E.  Hawaiʻi Educational Resource Experts
Project: Identity Design
Previously The Ware Group, this educational service provider from Hawaiʻi needed a fresh identity that fitted their mission: Help students and teachers to achieve their learning goals and create an educational network that provides support for all subjects.
Photo: ‘Aha Pūhala O Puna
Lauhala literally means leaves from the hala tree, and refers to the ancient tradition of weaving them creating square patterns. I used the weaving as a metaphor of unity to create a symbol that represents that unity and preserves the Hawaiian aesthetics.
The full project identity uses the lauhala patterns to reinforce the unity concept.  
Business Cards
Visit Cards and Thank You Cards
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