This was a promotional packaging intended to promote their ice cold campaign. The idea behind it was to have live degustations using shot glasses made of ice and gift them with the purchase of a bottle
This packaging design was a packaging intending to reinforce the brand by featuring the bottle silhouette as a part of the brand identity.
The mixer pack
This is a bundle intended to be sold on supermarkets that gifted 2 cans of cola and 2 cans of mineral water with the purchase of a rum bottle.