I had the opportunity to be part of the launching of Kraken Rum in Mexico in 2011. For this introductory campaign I was tasked with creating promotional materials, cards, invitations and other promotional materials. Since Kraken rum already had a graphic identity my job was to implement the identity across a wide variety of formats.
Cards for clients and buyers
Jars for the launching party
Flyers for the different Kraken-themed parties
Promotional Apparel for promotional kits
Wrapping paper for promotional kits
Paper cups for parties and Kraken-themed events
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