I had the opportunity to be part of the launching of Kraken Rum in Mexico in 2011. For this introductory campaign I was tasked with creating promotional materials, cards, invitations and other promotional materials. Since Kraken rum already had a graphic identity my job was to implement the identity across a wide variety of formats.


Cards for clients and buyers



Jars for the launching party


Flyers for the different Kraken-themed parties



Promotional Apparel for promotional kits

Wrapping paper for promotional kits



Paper cups for parties and Kraken-themed events