Client: Veteran Beer Company
Project: Package concepts for new sampler pack

The Veteran Beer Company was looking to launch a sampler pack including 4 assorted beers.  These concepts were developed for Alchemy with art direction from Alfredo Otero.
Full Battle Rattle
The Full Battle Rattle refers to the gear the soldier carries on the battlefield, this proposal is inspired by the tactical vests and elements of the uniform itself such as the insignias patched on them.
First Strike Rations
The name was chosen because it was strong and simple. This would be the only rations you would need. The design is a straightforward version of WWII Ration Packs, with a modern flair and the logo like a stamp which is an element we kept from the previous Variety Pack.
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